Marketing Insights

Marketing Insights shows how your campaigns are performing — engagement metrics, button click rates, and the conversations your campaigns drive.

What you can track

• Campaign performance: Engagement metrics for your campaigns
• Button clicks: Which campaign buttons get the most clicks
• Customer interactions: How campaigns drive conversations
• Campaign comparison: View analytics for one or many campaigns

Opening Marketing Insights

1. Click Insights in the left sidebar.
2. Click Marketing.

Selecting campaigns

1. Use the Campaigns search box at the top.
2. Type to search by name or status.
3. Select one or more campaigns from the dropdown.
4. Selected campaigns show their status:
   • Draft — Not yet started
   • Scheduled — Set to start in the future
   • Pending — Waiting to start
   • Active — Currently running
   • Paused — Temporarily stopped
   • Completed — Finished
   • Cancelled — Cancelled

Single vs. multiple campaigns

• Single campaign: Detailed engagement metrics and per-button breakdown
• Multiple campaigns: Aggregated analytics for comparison

Engagement overview

Select a single campaign to see engagement metrics.

Total button clicks

• Metric: Total button clicks across the campaign
• Use case: Measure overall engagement
• Updates: Real-time updates for active campaigns

Click-through rate (CTR)

• Metric: Percentage of recipients who clicked a button
• Calculation: (Total Clicks / Total Recipients) × 100
• Use case: Measure campaign effectiveness

Reading engagement numbers

• High CTR: Strong messaging and relevant buttons
• Low CTR: Messaging or button relevance may need work
• Active campaigns: Data refreshes every 5 seconds

Campaign stats

The Campaign Stats section gives you comprehensive analytics:

Metrics

• Delivery: Messages sent, delivered, failed
• Engagement rates: Open, click, and response rates
• Trends: Metrics over time
• Contact analytics: How contacts interact with campaigns

Real-time updates

• Active campaigns: Stats update every 5 seconds
• Completed campaigns: Final statistics available
• Auto-refresh: Polling for active campaigns

Active sessions analytics

The Active Sessions Analytics section shows conversation data from campaign interactions.

Label distribution

• Campaign-specific labels: How campaign conversations are categorized
• Bar chart: Visual label breakdown
• Percentages: Label distribution at a glance
• Time range: Shows "All time" data for selected campaigns

Sentiment distribution

• Campaign sentiment: Customer sentiment from campaign conversations
• Positive / Neutral / Negative: Category breakdown
• Engagement quality: How customers respond to campaigns
• Bar chart: Percentage breakdown

How to use it

• Campaign effectiveness: See if campaigns generate positive interactions
• Topic analysis: Understand what campaign customers ask about
• Sentiment tracking: Monitor customer satisfaction from campaign interactions

Button click breakdown

Select a single campaign to see per-button performance.

Button performance table

The table shows:

• Button text: The text on each button
• Clicks: Total clicks per button
• Percentage: Share of total clicks

Reading button performance

• Most popular buttons: Which CTAs resonate
• Engagement patterns: Which buttons drive interaction
• Optimization opportunities: Buttons that need improvement

Putting button data to work

• A/B testing: Compare button performance across campaigns
• Content optimization: Improve button text based on data
• Strategic placement: Learn which buttons work best

Best practices

Campaign analysis

• Monitor regularly: Check performance often
• Compare campaigns: Select multiple campaigns to compare
• Track trends: See how campaigns perform over time

Button optimization

• Clear CTAs: Use clear, action-oriented button text
• Test variations: Try different text to find what works
• Monitor performance: Track which buttons get the most clicks

Engagement improvement

• High-CTR campaigns: Learn what makes them work
• Low engagement: Review messaging, timing, and targeting
• Customer feedback: Use sentiment data to improve campaigns

Data-driven decisions

• Campaign planning: Use insights to plan future campaigns
• Resource allocation: Focus on high-performing campaign types
• Content strategy: Optimize content based on engagement data

Troubleshooting

No campaigns showing in the dropdown

Create a campaign first. Then verify:

• Campaign status (draft campaigns are included)
• Refresh the page
• You have campaign creation permissions

No button click data

Ensure the campaign has buttons configured. Then verify:

• The campaign has been sent to recipients
• The campaign is active or completed
• Recipients have had time to interact

Missing engagement metrics

Select a single campaign — detailed metrics require one campaign at a time. Then check:

• Campaign status (active or completed campaigns have data)
• The campaign has been sent
• Time range (data may take time to appear)

Stats not updating

Refresh the page. If that doesn't fix it:

• Check your internet connection
• Verify the campaign is actually active
• Wait a few seconds (updates every 5 seconds)

Related topics

• Conversation Insights — Conversation analytics
• Campaigns — Creating and managing campaigns
• Channels Overview — Channel connections